Is anyone competing with Zomato/Swiggy ??

SahilBhusane

Is any one competing with zomato/ swiggy.. If yes, can you please share your buisness model and strategies with me??
Recently zomato had emerged in my area. And I am frightened to lose my position in here. Can any one share their experience/ buisness model/ strategies here?? will be great help for me...

PratikArora

SahilBhusane soon Zomato will be coming in area where we are operating, so what we did is we are sending some small goodies to customers, for that what we are baking small chocolate muffins in a small space of our office and above 600 Rs we are giving customers 2/3 muffins as complimentary.. our comission rate is 18/20% so after delivery we are personally reaching out to customer and asking them about their experience and giving them special coupon of 10/12% discount value.. earlier we were getting 2/3 orders through App. Most of the orders were from call, so once they order through phone we personally reached out to them and gifted them discount coupon and asked them to use App & showed them How easy it is to order from an App rather than calling.. and told them that they can even track their history & plan their expense management. And so many features like they don't even have to call again and again to track their order.. and these things really helped us.. we are getting per day more than 15/20+ orders though App.. day by day we are converting them into from call to App customer..
And recently what we did is like suppose if you place an order above 1k you will get flat 30% and T&C*
So basically what we did is we have them 3 coupons of 10% discount value and to Avail the coupon code minimum order value was 300 Rs.. this really helped and customer showed so much interest and they started placing their order through App.
Here I'm sharing my experience, you can get an idea from this and plan accordingly. I gues giving them small dessert or brownie isn't that big deal.. even we are a start-up.
FYI where we are operating, people here aren't techno savvy they prefer to call or whatsapp to place their order. But after applying these things we are doing quite fine..
That's it from my side.
Wish you all the success brother

JusanSG

Sad story...

SahilBhusane

PratikArora Thank you so much brother....I really liked the idea of giving goodies to customers ...Even i tried this trick once...And this might give you one more idea ....in Diwali festival....I printed some Greeting cards and made some chocolates, packed them in really beautiful bag ...you can get that bag in market for about 3rs/bag, I picked out only customers who are my friends, who are active on social media, some famous personalities in my area and sent them these chocolates and greetings...On outside part of greeting was a small Diwali wish and logo and on inside part a diwali quote and wrote how important our customer are for us and downside of it we printed "Tag Us on- @instaID"...and boom, this trick worked people started tagging us on instagram...That was a free marketing...or you can say cheap marketing....we gained so many followers and users....
But none the less ...soon after diwali, zomato emerged they started giving flat 75 Rs and 60% off on first order(burning investors money)....and i can see the same graph decreasing....We are still giving best from our side...let's see what happens next....
Anyways Thank You So Much Brother for this wonderful suggestion....
Wish you all the best tooo👍

marketingprmishra

Yes there are so many new startup for catering are now competing in the market. Compare of Zomato I found a good website ZoopGo to offer best rated catering services in -Delhii